Insights
Practical guides on getting your company cited by AI models. No fluff, no theory. Just what works and what doesn't. 25 insights
Most professional services firms are invisible to AI. Here's how ChatGPT, Claude, and Perplexity decide which firms to recommend, and what you can do about it.
Read insight →How professional services firms can optimise for AI search engines like ChatGPT, Claude, Gemini, and Perplexity. Practical AEO and GEO strategies with real examples.
Agent platforms are everywhere in headlines. The honest answer about which agentic workflows ship real value for professional services firms today, and which are still demo-stage.
Which AI automation tools are delivering real results for accounting firms in 2026. Covers data extraction, audit support, tax automation, and client reporting with actual cost and time savings.
A practical breakdown of which AI tools executive search firms are using in 2026, how workflows have changed, and what the real cost-to-value numbers look like.
How HR consulting firms are using AI for workforce planning, compensation benchmarking, engagement analytics, and talent strategy. Tools, workflows, and real results.
How law firms are using AI for document review, contract analysis, and legal research in 2026. Covers tools, compliance, costs, and a step-by-step adoption plan.
A 10-item checklist covering data, tools, team capability, budget, and governance for professional services firms preparing for AI adoption.
A practical breakdown of what is different between traditional Google SEO and AI search optimisation, and what B2B companies need to do about it.
New research shows earned media drives a 239% lift in AI citations. For professional services firms, third-party mentions matter more than on-site optimisation. Here's the playbook.
How PE firms are using AI to screen deals faster, run deeper due diligence, and monitor portfolio companies. Specific tools, workflows, and results from firms already doing it.
A case study of how Resend's documentation-first strategy made them the default AI recommendation over SendGrid for email APIs.
Client conversations about AI derail the moment you say 'LLM', 'agent', or 'pipeline'. The scripts, analogies, and framing that actually work when a client asks what you are doing with AI.
There is no Google Search Console for AI. But you can still measure whether your firm is being cited by ChatGPT, Claude, and Perplexity. Here is the framework.
A day-by-day framework for running a focused product strategy sprint that aligns your team, tests assumptions, and produces a clear roadmap. Built for consultancies and professional services firms.
Six months ago we recommended llms.txt as a core AEO tactic. A study of 300,000 domains found no measurable effect on AI citations. Here is what changed and what we recommend instead.
A practical guide to creating and implementing llms.txt, the file that helps AI models understand your business and recommend you accurately.
40.1% of content cited by AI models originates from Reddit. Professional services firms ignore Reddit entirely. That mismatch is costing them visibility.
A week-by-week plan for professional services firms to go from AI-curious to AI-operational in 90 days. Covers tool selection, team training, pilot projects, and scaling.
We tested 50 professional services categories across ChatGPT, Claude, and Perplexity. In most, fewer than 3 firms were named. The rest are invisible. Here is what this means for your business.
How boutique executive search firms are using AI to source faster, assess better, and win mandates against larger competitors. Data, frameworks, and a 90-day adoption plan.
Firms that adopted AI in 2025 are hitting a productivity plateau in 2026. Why year one is easy and year two is hard, and the three decisions that separate firms that break through from firms that stall.
A real AI visibility audit on HireDepth, our psychometric hiring tool. Zero citations across ChatGPT, Claude, Gemini, and Perplexity. Here's why, and what we're doing about it.
AEO is the practice of structuring your content so AI models can find, understand, and recommend your business.
The structural reasons Big 4 AI consulting engagements fail mid-market companies, and what the alternative looks like. Real cost comparisons, warning signs, and a better approach.