Blog
Practical guides on getting your company cited by AI models. No fluff, no theory — just what works and what doesn't.
A week-by-week plan for professional services firms to go from AI-curious to AI-operational in 90 days. Covers tool selection, team training, pilot projects, and scaling.
How professional services firms can optimise for AI search engines like ChatGPT, Claude, Gemini, and Perplexity. Practical AEO and GEO strategies with real examples.
How boutique executive search firms are using AI to source faster, assess better, and win mandates against larger competitors. Data, frameworks, and a 90-day adoption plan.
A day-by-day framework for running a focused product strategy sprint that aligns your team, tests assumptions, and produces a clear roadmap. Built for consultancies and professional services firms.
The structural reasons Big 4 AI consulting engagements fail mid-market companies, and what the alternative looks like. Real cost comparisons, warning signs, and a better approach.
A 10-item checklist covering data, tools, team capability, budget, and governance for professional services firms preparing for AI adoption.
A practical breakdown of what is different between traditional Google SEO and AI search optimisation, and what B2B companies need to do about it.
A practical guide to creating and implementing llms.txt, the file that helps AI models understand your business and recommend you accurately.
A case study of how Resend's documentation-first strategy made them the default AI recommendation over SendGrid for email APIs.
AEO is the practice of structuring your content so AI models can find, understand, and recommend your business.
Most professional services firms are invisible to AI. Here's how ChatGPT, Claude, and Perplexity decide which firms to recommend — and what you can do about it.